The vision behind Biji Coffee is Direct Trade. From organic farming, making local communities self-sustainable, education, innovation, research & investment in modern technology. They operate on organic, zero waste concepts to highlight the most important and characteristic in Balinese spirituality principles of respect for people, animals, and nature.

Biji Coffee reaches back to the deeply rooted in Balinese culture self-sustainable farming concept and reintroduces it to the modern world, creating an alternative to the tourism-based economy.